Launching World's First Green Fintech Classification for GDFA

Social Media

Consultancy

Comms strategy

Network activation

Goals

Run the digital outreach for the launch of the Green Fintech Classification. Generate social media engagement among green technology experts, academics, and specialists. Use GDFA’s network and team to amplify the launch.

Green Digital Finance Alliance

The Green Digital Finance Alliance (GDFA) is a global non-profit working at the intersection of digital technology and sustainable finance. Its audience spans policymakers, senior figures in green finance, corporate sustainability professionals, and research partners. GDFA runs several initiatives. Every Action Counts (EAC) is a coalition of experts and organisations focused on corporate sustainability action. Encyclopenergy is an open data platform cataloguing energy efficiency solutions for the built environment - built by the community, designed for researchers and industry partners.

Climate Finance and Data

What we achieved together

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  • 28 organic posts across 12 days.
  • 14,889 impressions (+405% vs. GDFA’s previous launch).
  • 887 engagements (+370% vs. previous launch). A
  • Average engagement rate: 7.6% on Twitter (+74%), 11% on LinkedIn (+100%).
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In the client's words

Gerrit Sindermann

Executive Director

Working with Adopter has been a fantastic experience. Katherine and the Adopter team lead the digital outreach for our launch of the world's first green fintech classification. Their efficiency and attention to detail was perfect for the sensitive nature of our work, technical niche and limited project length. Adopter take the time to really understand the technical work of their clients, with the content created during the project specifically framed to reach thought leaders and stakeholders in our niche (green digital finance). It is clear that the team is very passionate about the work they do, going above and beyond to make thoughtful and detailed content. Adopter also provided invaluable support to our team, who were able to utilise their personal accounts and extend our message. Overall, the content reached 405% more people and had a 370% higher engagement rate than our previous launch. Our stakeholders and funders also reached out to us independently to praise the quality of content and say how happy they were with Adopter's work. I would highly recommend Katherine and the Adopter team for your launch project.' ? Gerrit Sinderman Interim Director

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Work Samples

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