Low Carbon Materials (LCM) is a North East based startup developing new sustainable materials for the built environment. Having launched their flagship product - a carbon-negative lightweight aggregate made from waste - LCM became a 2022 Earthshot Prize finalist. LCM's latest product, carbon-negative asphalt aggregate, is being used in road projects nationwide, including a pilot project by National Highways on M11. Their Co-Founders are listed as Forbes 30u30 and Innovate UK's Women in Innovation.
Leverage the royal visit to boost LCM’s brand visibility and credibility.
Create engaging, multi-channel content to highlight the event and its significance.
Generate post-event content to extend the impact of the visit across digital and PR channels.
We worked closely with the team to identify key opportunities and craft a strategic marketing plan to amplify the event. This included advising on key messages and content themes and identifying impactful stories to engage the audience.
We planned and executed media capture to authentically document key moments of the event. This included coordinating photography and video to capture highlights such as key speeches, guest interactions and impactful moments.
We created and managed a content plan to maintain a steady flow of high-quality content. This plan was structured in a way that enabled easy coordination and provided opportunities for feedback. As we progress, we regularly update the plan with fresh ideas to keep it engaging and relevant.
Using the key messages from our communications strategy, our team crafted post captions. We ensured the tone remained balanced, informative, accessible and free from unnecessary overhype.
We created custom templates for social media posts and used them to create engaging visuals. We also provided support with basic social media video editing, including planning, trimming, and adding captions.
Strategic event marketing planning
Adopter collaborated closely with LCM to identify the key marketing opportunities around the royal visit. This included advising on which guests to interview, crafting key messages for the event, and planning content capture strategies.
Content creation and media capture
We facilitated behind-the-scenes video and photo capture, to document the day authentically and while ensuring a quick turnaround for content posting. Highlights included Prince William’s visit, key moments with attendees, and guest interviews. A dedicated interview area was set up in front of branded backdrops to capture quotes for use in post-event content across multiple channels.
PR and social media execution
Adopter crafted tailored press releases and PR messaging to amplify the event’s significance. We developed engaging content on social media, including behind-the-scenes footage, guest quotes, and video interviews to showcase the visit and sustain interest post-event.
“Adopter supported Low Carbon Materials during the visit of Prince William at our HQ. They helped us through photo and video capture at the event, creating social media content for our company profiles, creating a press release, planning content and coordinating relevant preparations. During the project, Adopter's team showed a high level of attention to detail, clear expertise in green technology and built environment space, as well as flexibility and ability to work in a very fast-paced environment. The event was a big marketing success and a publicity boost for our business, and Adopter's support allowed us to fully use this opportunity. It's fantastic to work with a team like Adopter, who proved to be a trustworthy supplier and a great partner for our marketing needs. “
