The Nature Investor Circle convenes early-stage investors to share and learn from industry experts about the latest tools, methodologies and financial instruments that delivering nature positive outcomes.
Build a thought leader position of the Nature Investor Circle (and NatureFinance) in the Nature-Tech space by preparing and launching one of the first comprehensive resources on the topic.
Engage a varied, niche audience including: early stage investors, policy-makers and the web3 community.
Use the report and affiliated new content to show traction of the Nature Investor Circle.
Drive signups and attendance of the report launch webinar.
To support delivery of work on a shorter timeline, we will be fast tracking and working on different areas simultaneously.
During each stage of the process, the client was be able to share feedback. This way, we ensured that the work progressed in a way that was best for the client.
We designed infographics, which offer a unique opportunity to present informative insights and data in an engaging format. They lead to unmatched online engagement and spark conversations at networking events.
The Nature Investor Circle technical team provided us with a first draft of the report. Our team of copywriters reviewed it in detail, implementing corrections, fixing inconsistencies, and improving the readability and clarity of the writing. As a part of the process, we had to carefully navigate the controversies surrounding the Web3 space and ensure that the wording of the paper showcases the opportunities presented by relevant technologies, without being overly enthusiastic or promotional.
After confirming the finalised text of the report with Nature Investor Circle, we began work on turning it into a cohesive, visually appealing document. We prepared a text layout and designed graphs, infographics, and other visuals aligned with NIC's colourful branding.
To support the release of the paper and the launch webinar, we prepared and executed a dedicated social media campaign. Our work included planning the content, drafting the posts, and creating visuals and infographics highlighting the key content of the report and the webinar speakers. Similarly to our work on the paper wording, we had to ensure that the content presented a balanced view of the Web3 technologies, highlighting their potential without being promotional or biased.
We ensured a timely launch of the paper and social media campaign, moderating the discussions on LinkedIn and engaging with the resharers and commenters. After the successful webinar, we prepared and released additional LinkedIn content featuring short videos from the speakers' presentations.
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Adopter expertly coordinated the project. They simplified the technical language and shaped the messaging to reach our target audience. They also developed infographics and created an innovative design that fits our organisation's style. Adopter shaped the messaging and created content for social media. They successfully handled sensitivities around the Web3 topic and navigated our diverse network of partners and contributors. [...]
Adopter has been a long-term partner of the Nature Investor Circle and NatureFinance. I can say with confidence that Adopter is a fantastic marketing partner. They are ideal for emerging green technologies and sustainability-focused non-profits. When you work with Adopter, you can trust that they will deliver your work on time and to a very high standard.
