Qflow uses real-time data collection on materials and waste at the source to enable construction teams to make informed decisions on cost, carbon and quality.
We came up with content ideas based on the company's progress and the latest developments in its niche. They were relevant and tailored to the target audience to ensure high engagement.
To grow a LinkedIn page, it is best to be consistent, so we ensured a steady stream of content by publishing at least one post per week. Even during quieter periods when there were less company updates, we created engaging, industry-relevant content to keep the page active and provide ongoing value to its followers.
We created and managed a content plan to maintain a steady flow of high-quality content. This plan was structured in a way that enabled easy coordination and provided opportunities for feedback. As we progress, we regularly update the plan with fresh ideas to keep it engaging and relevant.
Using the key messages from our communications strategy, our team crafted post captions. We ensured the tone remained balanced, informative, accessible and free from unnecessary overhype.
We created custom templates for social media posts and used them to create engaging visuals. We also provided support with basic social media video editing, including planning, trimming, and adding captions.
We saved time by working directly with the team to ensure deadlines were met. Where necessary, we worked with external stakeholders to secure content approval.
Research is crucial for preparation of accurate and engaging digital content in emerging green-tech areas. Our team researched and monitored the announcements from the client's niche to ensure that they can respond in real time to breaking news and regulatory changes.
Discovery and key message development
When Qflow approached us, their main objective was to build a consistent and impactful online presence to boost their sales and marketing efforts. Despite their initial hesitation due to bad experiences with other marketing agencies, we gained Qflow’s confidence by demonstrating our clear and collaborative approach at the proposal stage. In the discovery phase, we focused on researching Qflow, their solution, and customers by reviewing their resources, conducting stakeholder interviews, holding meetings with their marketing team and undertaking additional desk research.
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Content planning
Qflow had voiced concerns about past suppliers requiring extensive hand-holding and oversight, adding to their workload. To address this, we took a highly independent approach, bringing creative concepts and key messages to the table without relying heavily on their input. By taking the lead on strategy while incorporating Qflow’s insights, we delivered a high-quality plan that would ensure a consistent flow of engaging content.
Content design
We developed custom-designed social media templates for graphics and videos to ensure consistency across platforms, while presenting information in an engaging format. Adopter managed the end-to-end process of content creation, scheduling, and posting, providing a consistent and professional online presence for Qflow. Through regular check-ins and a feedback-driven approach, we delivered high-quality content that supported brand awareness, inbound inquiries, and more effective sales interactions.
Ongoing posting and support
With Qflow’s approval of the content plan and design assets, we took charge of the entire process - writing new posts, designing graphics and managing their social media accounts. Qflow’s team only needed to provide feedback and sign-off before publishing, minimising their time commitment.
‘’When Qflow started scaling and we finally had the budget to outsource our social media marketing, I reached out to Adopter right away after seeing their LinkedIn posts so frequently on my feed.
Since then, I can honestly say Adopter is a godsend! Adopter has taken much of the heavy lifting off our plate by conducting research, wireframing, and managing the creation and scheduling of our campaigns. They're incredibly fast and always deliver on time. They really take into consideration our brand, tone of voice and positioning in the market. It’s great to work with an organisation that also cares about their client’s wellbeing. They truly go above and beyond.
I've had the chance to meet several members of their team, and it’s clear why they function so efficiently and consistently produce high quality work. Their well-established processes ensure they manage both their own workload and client projects seamlessly. They never miss the little details and have deep expertise in social media and website development. Our presence online has proven to be impactful especially when we are at events & awards – everyone recognises us!
It's an exceptionally talented team with a stellar reputation and impressive clientele. It’s been a true pleasure working with a team like this. I have never seen any agency like this in my 8 years of marketing.
The co-founders Katherine and Matt have built an incredible company & would highly recommend them to anyone and everyone!‘’
