Greentech
B2B websites

We create climate tech websites that effectively communicate new climate change solutions to investors, clients, and potential partners.

How are greentech B2B websites different?

We work with organisations at the edge of innovation, our team are naturally curious and passionate about understanding new ideas. Continuous learning, personal development and expertise honing are core parts of the way we work.

b2b websites

You've likely heard that 'an average visitor spends 7 seconds on a website' and similar statistics. However, most of these statistics aren't true for B2B (business) customers. Compared to B2C (consumer) visitors, B2B buyers are more rational and thorough, reading through websites in detail while researching potential purchases.

Need to match the buyer's journey, answering their key questions at each stage.

Must present a clear and coherent image, assisting your sales and networking activities.

Have to convey a modern, trustworthy, and professional image.

greentech websites

In addition to the general nature of B2B websites, green tech, clean tech and climate tech websites face additional challenges.

Need to appeal to a non-uniform target audience that includes potential investors, clients, partners, and employees.

Have to effectively communiacte complex, technical solutions that are often one of a kind.

Must offer a versatile digital marketing platform, scaling and evolving alongside a green tech business.

How do we create greentech websites?

Over the last 3 years, our team has built websites for some of the world's most promising climate change solutions across the globe. Based on our experience of working with a wide range of greentech organisations, we have developed a unique approach to designing climatetech B2B websites.

In our work we use science-based tools and agile frameworks like Stanford Web Credibility Guidelines and Growth Driven Design that allow us to create websites tailored to the challenges of scaling greentech businesses.

We have experience of working with busy founders and growing marketing teams. Our approach is designed to reduce the amount of effort required from our clients, guiding them through a clear process.

mockup of websites on smartphone screens

How we can support you

background image cut out in the pattern of scales

what's our process?

1

Discovery

Website discovery focuses on deepening our understanding of your business, target audience, and buyer journey. During this stage, we’ll discuss and confirm the structure of individual pages.

2

Wireframing

During the wireframing phase, we'll design the information architecture, site map, and page structure that matches your buyer's journey. At the end, you will receive the ‘skeletons’ of website pages that show the arrangement of elements and data on each page. To improve work efficiency, we will use dedicated design tools, allowing you to easily view and comment the website designs.

3

Design

This stage of work begins with creating an initial design direction that builds on your brand identity and business goals. After confirming the direction, we will finalise the design of the pages to create crisp, intuitive visuals that guide visitors towards becoming leads.

4

Development

This final stage of the process consists of turning the designs into functional website pages filled with content. Our team will also test your new website across a range of browsers and devices, including smartphones, to ensure it loads fast and is free of bugs.

what's our process?

discovery

Website discovery focuses on deepening our understanding of your business, target audience, and buyer journey. During this stage, we’ll discuss and confirm the structure of individual pages.

Wireframing

During the wireframing phase, we'll design the information architecture, site map, and page structure that matches your buyer's journey. At the end, you will receive the ‘skeletons’ of website pages that show the arrangement of elements and data on each page. To improve work efficiency, we will use dedicated design tools, allowing you to easily view and comment the website designs.

Design

This stage of work begins with creating an initial design direction that builds on your brand identity and business goals. After confirming the direction, we will finalise the design of the pages to create crisp, intuitive visuals that guide visitors towards becoming leads.

development

This final stage of the process consists of turning the designs into functional website pages filled with content. Our team will also test your new website across a range of browsers and devices, including smartphones, to ensure it loads fast and is free of bugs.

1

Discovery

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

2

Wireframing

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

3

Design

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

4

Development

We make websites that effectively communicate complex technical ideas to global audiences. We make websites that effectively communicate complex technical ideas to global audiences.

what's in it for you?

Business-centric design

Our team combines business and design backgrounds to deliver you a website that doesn't just 'look good', but also matches your buyer's journey and delivers business objectives.

Scalability

We create websites using 'building blocks' that make them easy to modify, restructure, and expand. This way, your website can scale alongside your company's growth.

Feedback-driven process

During each stage of the process, you will be able to share feedback. This way, we'll to ensure that the work progresses in away that's best for your business.

Onboarding
& site handover

Following the website launch, we’ll onboard your team members and equip them with the ability to modify the site. This will include adding articles and publications, editing text, or making other minor modifications.

SEO (Search
Engine Optimisation)

Your website will follow best SEO (Search Engine Optimisation) practices to ensure it can be crawled and indexed by search engines (e.g. Google or Bing). We will design it in a way that takes into account the relevant ranking criteria of search engines to support your search engine positioning.

Low Digital Carbon Footprint

During the project, we will aim to minimise the website’s digital carbon footprint. We will help you choose a website platform powered by sustainable energy and with a cleaner and well-optimised code that helps lower digital emissions.

Check out our past projects!

Website redesign for Solena Materials

Biotechnology

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Overall, Adopter proved to be a trustworthy, reliable marketing partner. They'll be a great fit for other scaling green-tech and engineering biology startups needing clear and effective websites and messaging.

James MacDonald

CEO

Open case study →

Online Kickstart for Low Carbon Materials

R&D Construction Tech Startup

Social media

Content marketing

"From the outset I was impressed with the Adopter team’s knowledge, engagement and expertise. They took time to thoroughly understand our business and clients, proactively finding tailored solutions to our challenges."

Natasha Boulding

CEO

Open case study →

New website for Potomac Group

Sovereign Debt Advisory

"Adopter exceeded our expectations, delivering a high-class project on a super ambitious timeframe. The website is getting very good feedback from our clients and stakeholders and it works well on both desktop and phone."

Jill Dauchy

Founder, CEO

Open case study →

how to get started?

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

Discovery Session

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

Your Decision

With all the information at hand, you will be able to make the best decision for your business.

1

Initial Scoping Meeting

During a short meeting, a member of our team will ask you about your goals for the project and briefly review your situation.

2

DISCOVERY SESSION

At this stage, we take a more in-depth look into your business, and its context to understand your needs.

3

Proposal Preparation

Based on the gathered information, our team will prepare a strategy and action plan for you, along with a cost estimate and timeline.

4

YOUR DECISION

With all the information at hand, you will be able to make the best decision for your business.

frequently asked questions

Get in touch!

Do you need a website that supports your businesses strategic objectives, sales targets or an upcoming investment round?

Fill the form below for a free initial consultation:

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How are greentech B2B websites different?

b2b websites

Need to match the buyer's journey, answering their key questions at each stage.

Must present a clear and coherent image, assisting your sales and networking activities.

Have to convey a modern, trustworthy, and professional image.

greentech websites

Need to appeal to a non-uniform target audience that includes potential investors, clients, partners, and employees.

Have to effectively communiacte complex, technical solutions that are often one of a kind.

Must offer a versatile digital marketing platform, scaling and evolving alongside a green tech business.

How do we create greentech websites?

Website design

Website development

‍Website 'clean up'

Website audit

Copywriting

Landing pages

Discovery

Wireframing

Design

Development

discovery

Wireframing

Design

development

Discovery

Wireframing

Design

Development

Business-centric design

Scalability

Feedback-driven process

Onboarding& site handover

SEO (Search Engine Optimisation)

Low Digital Carbon Footprint

Check out our past projects!

how to get started?

1

Initial Scoping Meeting

2

Discovery Session

3

Proposal Preparation

4

Your Decision

1

Initial Scoping Meeting

2

DISCOVERY SESSION

3

Proposal Preparation

4

YOUR DECISION

frequently asked questions

Get in touch!

Onboarding
& site handover

SEO (Search
Engine Optimisation)